无价
Priceless
William Poundstone · 初版 2009 年
6人推荐
6位读者提及
7次提及
探讨“价格顾问”与零售商如何说服消费者花更多钱买更少的东西，以及谈判教练如何向谈生意的商业人士提供类似建议。价格是一种集体幻觉。在本书中，作者William Poundstone揭示了价值背后的隐秘心理学。在心理学实验中，人们无法准确估算“公道”价格，且极易受到无意识、非理性以及政治不正确因素的强烈影响。营销人员迅速应用了这些发现。“价格顾问”指导零售商如何说服消费者花更多钱买更少的东西
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我正在读威廉·庞德斯通（William Poundstone）写的《无价》（Priceless），书里非常详细地探讨了卡尼曼和特沃斯基（以及其他人）关于定价心理学的研究（顺便说一句，写得极好）。虽然这有点偏离文章的主题（O.T）……
I'm reading the book Priceless by William Poundstone which discusses the work of Kahneman and Tversky (among others) in great detail as it relates to the psychology of pricing (excellent read, btw). This is O.T from what the article…
我最近读完了威廉·庞德斯通的《无价：价值背后的隐藏心理学》（Priceless: The Hidden Psychology of Value）[1]。收获颇多，但最关键的一点大概是：定价并不像我们很多人以为的那样是一门“玄学/黑魔法”。这里有一个很棒的……
I recently finished Priceless: The Hidden Psychology of Value by William Poundstone [1] A number of great lessons in this, but perhaps the key one was that pricing is not as much of a 'dark art' as many of us believe. There's a good…
……最后通牒博弈（Ultimatum Game）表明，人们极度讨厌被当冤大头（ripped off）的感觉，不管我们多认为他们应该理性行事并认清现实。关于这个主题有一本绝佳的书，就是威廉·庞德斯通的《无价》（Priceless）。
…Ultimatum Game have shown that people hate feeling like they're being ripped off, no matter how much we think they should just act rationally and understand the circumstances. A great book on this is Priceless by William Poundstone.
我推荐《无价》（priceless）这本书。它剖析了定价背后的心理学机制。比如：为什么酒单上总会有特别贵的酒。https://www.amazon.com/Priceless-Myth-Fair-Value-Advantage/d...
I recommend the book "priceless." It goes through the psychology behind how you set a price. E.g. Why there are expensive wines on a wine list. https://www.amazon.com/Priceless-Myth-Fair-Value-Advantage/d...
要说书的话，威廉·庞德斯通写的《无价》（Priceless）非常值得一读。
As for a book, Priceless by William Poundstone is an excellent read.
……销量会大幅超过取整的同类竞品。甚至都不需要精确到分，哪怕定价 49 美元，销量都会超过 50 美元的那款。我记得听过一项研究（我是从威廉·庞德斯通的《无价》里读到的，好书），通过 A/B 分流测试（split-tested）的邮购目录，对比了完全相同的商品在 44 美元、39 美元和 34 美元时的销售情况。显然，39 美元的卖得比 44 美元好，因为更便宜——但是……
…will outsell their rounded competition by quite a way. It doesn't even have to be cents or pennies, something priced at $49 will outsell the one at $50. I remember hearing of one study (I read this in Priceless by William Poundstone, good book), that compared the exact same product sold at $44, $39 and $34 through a split-tested mail order catalogue. Obviously, the $39 outsold the $44 as it was cheaper - but…