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看清下一步

Seeing What's Next

Clayton M. Christensen · 初版 2004 年

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当一项创新被推出时,它可能会以颠覆性的方式改变整个行业以及身处其中的企业。本书指出,在特定情境下预测哪些公司将成为赢家、哪些将成为输家是完全可行的,并为此提供了一套实用的分析框架。

Hacker News 上怎么说

  • 《Seeing What's Next》(用创新理论预测产业变革)——克莱顿·克里斯坦森(Clayton Christensen,作者)

    Seeing What's Next (Using the Theories of Innovation to Predict Industry Change) -- Clayton Christensen (Author)

  • ……讨好老板、达成给投资人承诺的营收目标,以及大体上求稳不惹事。这正好给小公司提供了颠覆市场的绝佳机会。你绝对应该读读克莱顿·克里斯坦森的《Seeing What's Next》,能帮你更好地搞清楚在那些统治市场的巨头身上,破绽究竟在哪里。专注在语义搜索上,听起来确实是个非常不错的切入点,适合……

    …pleasing their bosses, meeting revenue goals for investors, and generally not rocking the boat. This presents a great opportunity for small companies to disrupt the market. You should definitely read "Seeing What's Next" by Clayton Christensen to get a better idea of where the weaknesses can be found in companies that dominate the market. A focus on semantic search certainly sounds like it could be a good area for a…

  • ……即:价值链中能够赚取丰厚利润的环节,会随着时间以可预测的方式发生转移。”企业只有在解决最棘手的问题时才能赚到大钱。去读读他的书《Seeing What's Next》吧。还有这个:http://eser.org/oil-and-gas/The_law_of_conservation_of_attra... 很多互联网业务确实已经模块化、商品化且利润微薄,但这并不意味着……

    …is, the location in the value chain where attractive profits can be earned shifts in a predictable way over time." Companies make attractive money when they solve the hardest problems. Read his book, "Seeing What's Next" Also: http://eser.org/oil-and-gas/The_law_of_conservation_of_attra... Just because it's true that many internet businesses have become modular, commoditized, and marginally profitable, does not mean…

  • 我建议也去读读《Seeing What's Next》,这是破坏性创新三部曲里的第三本。他在书里讲了很多干货,比如如何搭建你的商业架构,利用“不对称动机”和“不对称能力”来作为你进攻与防御的利剑和盾牌……

    I'd say also read "Seeing What's Next", the third book in the disruption series. There he deals with a lot of stuff like structuring your business to take advantage of Asymmetric Motivation and Asymmetric Skills as shield and sword of your…

  • 互联网绝对正在颠覆教育;尤其是某些利用互联网的机构(克里斯坦森在《Seeing What's Next》里有一章专门讲这个,实际上他还专门写了一整本专著《Disrupting Class》探讨这个话题 http://www.claytonchristensen.com/books.html ——前一本我读过)。你提的这点很有意思:随着教育变得更加普及……

    The internet is definitely disrupting education; especially some organizations that use it (Christensen has a chapter about it in Seeing What's Next, and in fact a whole other book Disrupting Class, specific to it http://www.claytonchristensen.com/books.html - I've read the former). You make an interesting point: as education has become more widely…

  • ……Marketing》- Al Ries & Jack Trout。正在读:1. 《Repositioning》- Jack Trout with Steve Rivkin 2. 《Enterprise 2.0》- Andrew McAfee。排队待读:1. 《Create Marketplace Disruption》- Adam Hartung 2. 《Seeing What's Next》- Clayton Christensen, Scott Anthony & Erik Roth 3. 《The Ultimate Marketing Plan》- Dan S. Kennedy 4. 《Rethink, Reinvent, Reposition》- Leo Hopf & William Welter 5. 《Only The Paranoid Survive》- Andy Grove……

    …Marketing - Al Ries & Jack Trout Reading Now: 1. Repositioning - Jack Trout with Steve Rivkin 2. Enterprise 2.0 - Andrew McAfee Queued Up to Read: 1. Create Marketplace Disruption - Adam Hartung 2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth 3. The Ultimate Marketing Plan - Dan S. Kennedy 4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter 5. Only The Paranoid Survive - Andy Grove…

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