不同
Different
Youngme Moon · 初版 2010 年
7人推荐
7位读者提及
8次提及
为什么争做最优秀……疯狂参与竞争……反而会让你沦为平庸？每隔几年，总会有一本书凭借作者独特的语调、叙事能力、机智与敏锐洞察力彻底打破常规。Bill Bryson 的 A Walk in the Woods 便是一例，Richard Feynman 的 "Surely You're Joking, Mr. Feynman!" 则是另一部。如今，Youngme Moon 带来了 Different，一本写给“不读商业书的人”的作品。事实上，它更像是在与一位对世界运转规律有着深刻思考的朋友进行亲切对话……而他会引导你以全新的视角去审视这个世界。如果说
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……竞品。这就是为什么奥迪宣传自己的安全记录，而大众宣传自己的性能配置。关于这个话题，推荐读读 Youngme Moon 的书《different》：http://www.amazon.com/Different-Escaping-Competitive-Youngme...
…competitors product. That's why you have Audi's advertising about their safety record, and Volkswagon's advertising about their performance features. A great read on this topic is Youngme Moon's book different: http://www.amazon.com/Different-Escaping-Competitive-Youngme...
《Different》[1] 是我最喜欢的关于如何在拥挤市场中寻找独特生态位的书之一。作者是一位（极其出色的）营销学教授，但对产品策略也非常有用。还可以看看《蓝海战略》[2]……
Different [1] is one of my favorite books on how to find a unique niche in crowded markets. It is written by a (brilliant) marketing professor but is useful for product strategy. Also see Blue Ocean Strategy [2]…
超爱《Made to Stick》和《Founders at Work》。我还没读过《22 Immutable Laws of Marketing》，不过我会去看看的，谢谢。我最近读过一本极佳的营销书是 Youngme Moon 写的《Different: Escaping the Competitive Herd》（无推荐返利链接：http://www.amazon.com/Different-Escaping-Competitive-Youngme...）。她认为，一味针锋相对地堆功能和做增量加法……
Love Made to Stick and Founders at Work. I haven't read 22 Immutable Laws of Marketing, but I'll check it out, thanks. One excellent marketing book I recently read is Different: Escaping the Competitive Herd by Youngme Moon (no ref link: http://www.amazon.com/Different-Escaping-Competitive-Youngme...). She believes that going tit-for-tat on adding features and augmentations…
Youngme Moon 写的《Different》。这本书是在 Business of Software 2010 大会上作为礼物派发的，她也在会上做了演讲。它基本上是一篇号召在规范化商业中进行有意义差异化的战斗檄文……
"Different" by Youngme Moon. This book was given out at the Business of Software 2010 conference, and she also spoke there. It's basically a call to arms for meaningful differentiation with organized business…
我非常喜欢 Youngme Moon 写的《Different》这本书。
I really like the book Different by Youngme Moon.
确实如此。反过来做其实也是个非常妙的想法。我在文章里提到的 Youngme Moon 写过一本书叫《Different》，我强烈推荐。她在书里提到过一点：通过让用户极度轻松地注销你的服务来打造差异化。大多数产品连找个注销链接都难如登天（我知道……
Very true. And vice versa is actually a pretty neat idea. Youngme Moon who I mention in the article has a book called Different which I highly recommend. She's got a bit in there about differentiating yourself by making it insanely easy for people to leave your service. Most folks make it hard to even find a cancel link (I know…