《竞合》封面

竞合

Co-Opetition

Barry J. Nalebuff、Adam M. Brandenburger · 初版 1996 年

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这是一本将 Game Theory 应用于商业策略的商业指南,审视了竞争与合作之间的经典悖论,并解释了为何二者实际上是互补的。书中分析的企业包括 Coca-Cola、Pepsi Cola、Nutrasweet、Nintendo 和 General Motors。

Hacker News 上怎么说

  • …就在这个周末读到的几本神作,强烈推荐大家看:- 《Perspectives on Free and Open Source Software》[MIT 出版] - 《博弈圣经:囚徒困境》[威廉·庞德斯通] - 《策略思维》[奈尔伯夫] - 《合作竞争》[奈尔伯夫] - 《线车宣言》[希尔斯] - 《开源 2.0》[O'Reilly] - 《创新者的窘境》[克里斯坦森] - 《网络价值》[哈格尔] - 《民主化创新》[冯·希佩尔] - 《随机漫步的傻瓜》[塔勒布] 还有…

    …stellar titles just this weekend, I highly recommend all of these: - Perspectives on Free and Open Source Software [MIT] - Prisoner's Dilemma [William Poundstone] - Thinking Strategically [Nalebuff] - Co-opetition [Nalebuff] - Cluetrain Manifesto [Searls] - Open Sources 2.0 [O'Reilly] - Innovator's Dilemma [Christensen] - Net Worth [Hagel] - Democratizing Innovation [von Hippel] - Fooled by Randomness [Taleb] Other…

  • …把这个价值提升到远超出他们 BATNA(最佳替代方案)的水平 3. 然后瓜分并共享这部分超额收益。所以关键在于专注于专长协同和价值创造。想要更深入阅读的话,我推荐布兰登伯格和奈尔伯夫写的《合作竞争》(我刚上完他在谈判方面的课):http://www.amazon.com/Co-Opetition-Revolution-Combines-Compe...

    …increase this value above and beyond their BATNAs 3. then carving up and sharing this excess So it's about focusing on specialized synergies and value creation. For a more in-depth read I'd recommend Co-Opetition by Brandenburger and Nalebuff (whose class on Negotiations I just completed): http://www.amazon.com/Co-Opetition-Revolution-Combines-Compe...

  • …能看出来这局博弈可不止第一轮。这并不是战略的终极答案,但非常有意思。关于“合作竞争”的进阶阅读:http://en.wikipedia.org/wiki/Coopetition http://www.amazon.com/Co-Opetition-Adam-M-Brandenburger/dp/0... 我很讨厌 co-opetition(合作竞争)这个词,因为这背后的课题可比“为什么我们不能和睦相处?”或者“为什么我们不能互相算计着不搞竞争?”深奥多了。话虽如此,…

    …see the game is longer than just 1. It's not the be-all end all of strategy, but it's very interesting. Further reading on coopetition: http://en.wikipedia.org/wiki/Coopetition http://www.amazon.com/Co-Opetition-Adam-M-Brandenburger/dp/0... I hate the word co-opetition, because it's a much deeper topic than "Why can't we all get along?" or "Why can't we manipulate each other into not competing?" That said,…

  • 琼·玛格丽塔的《理解迈克尔·波特》和巴里·奈尔伯夫与亚当·M·布兰登伯格合著的《合作竞争》,是我这辈子读过的最好的两本商业与战略类书籍…在科技界打拼了20多年让我明白,这些内容在任何行业都适用——哪怕是快…

    Understanding Michael Porter by Joan Magretta and Co-opetition by Barry Nalebuff and Adam M. Brandenburger are the two best books I've ever read about business and strategy in my life... and 20+ years in tech tells me these are relevant in any industry - even fast…

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