The argument being made is really Levitt's marketing myopia argument which at least used to appear in pretty much every Marketing 101 course. [1] The argument is that you should define yourself as a transportation company rather than a railroad (or an energy company…
The original reference is probably Levitt's "Marketing Myopia" (https://books.google.com/books?id=Zn4foOUm3AoC). Levitt uses it to illustrate that companies should focus on customers rather than products.
在1960年的文章《营销近视症》（Marketing Myopia）中，西奥多·莱维特指出，企业的失败并非因为市场饱和——而是因为领导者围绕产品而非客户来定义自己。60多年过去了，现在的 AI 炒作周期看起来……
In his 1960 essay Marketing Myopia, Theodore Levitt argued that companies don’t fail because markets saturate — they fail because leaders define themselves around products instead of customers. 60+ years later, the AI hype cycle looks…
Certainly Kodak did a lot of things wrong but there's a common meme straight out of Marketing Myopia [1] that, had they only thought of themselves as a photography company rather than a film company, all would have been well. This is basically nonsense. Even had Kodak been more aggressive about cannibalizing…
我强烈建议你读读西奥多·莱维特（Theodore Levitt）1960年发表的论文《营销近视症》（Marketing Myopia）。
I highly recommend you read the paper Marketing Myopia by Theodore Levitt (1960).
这里提出的论点其实就是莱维特的“营销近视症”观点，这套理论过去几乎在每门 Marketing 101 课程上都会讲。[1] 该论点认为，你应该把自己定义为一家运输公司，而不是一家铁路公司（或者一家能源公司……
The argument being made is really Levitt's marketing myopia argument which at least used to appear in pretty much every Marketing 101 course. [1] The argument is that you should define yourself as a transportation company rather than a railroad (or an energy company…
最初的出处大概是莱维特的《营销近视症》（Marketing Myopia，https://books.google.com/books?id=Zn4foOUm3AoC）。莱维特用它来说明企业应该关注客户而不是产品。
The original reference is probably Levitt's "Marketing Myopia" (https://books.google.com/books?id=Zn4foOUm3AoC). Levitt uses it to illustrate that companies should focus on customers rather than products.
在1960年的文章《营销近视症》（Marketing Myopia）中，西奥多·莱维特指出，企业的失败并非因为市场饱和——而是因为领导者围绕产品而非客户来定义自己。60多年过去了，现在的 AI 炒作周期看起来……
In his 1960 essay Marketing Myopia, Theodore Levitt argued that companies don’t fail because markets saturate — they fail because leaders define themselves around products instead of customers. 60+ years later, the AI hype cycle looks…
柯达固然做错了很多事，但直接源于《营销近视症》[1] 的一个流行烂梗是：要是他们当初把自己当成一家摄影公司而不是胶卷公司，一切就都迎刃而解了。这纯属扯淡。即使柯达更激进地自我蚕食业务……
Certainly Kodak did a lot of things wrong but there's a common meme straight out of Marketing Myopia [1] that, had they only thought of themselves as a photography company rather than a film company, all would have been well. This is basically nonsense. Even had Kodak been more aggressive about cannibalizing…