是的！
Yes!
Noah J. Goldstein、Steve J. Martin、Robert B. Cialdini · 初版 2008 年
6人推荐
8位读者提及
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我们大多数人都深切地意识到，在当今这个快节奏的世界里，无论身处何种角色，我们的大部分成功都在于让别人对我们的请求说“好”。然而，许多人可能没有意识到，针对这一说服过程已经进行了大量的科学研究。究竟是什么因素促使一个人对另一个人的请求说“好”？Yes! 充满了基于最新学术研究的实用建议，展示了说服心理学如何为任何想要提高说服能力的人提供宝贵的见解——无论是在职场中，还是在私下
Hacker News 上怎么说
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这在《细节：如何轻松影响他人》（Yes! 50 Scientifically Proven Ways to Be Persuasive）[1] 里提到过，别看书名像成功学，其实是本非常有意思的书。《魔鬼经济学》（Freakonomics）的博客在这里引用了它：http://freakonomics.com/2009/04/24/yes-part-ii/ ，提到了…
It's mentioned in "Yes! 50 Scientifically Proven Ways to be Persuasive"[1], which despite the title, is a really interesting book. The Freakonomics blog quotes it here: http://freakonomics.com/2009/04/24/yes-part-ii/ referencing…
《细节：如何轻松影响他人》（Yes!: 50 Scientifically Proven Ways to Be Persuasive），诺亚·戈尔茨坦与罗伯特·西奥迪尼著 —— 适合速读。《烂营销》（Your Marketing Sucks），马克·史蒂文斯著 —— 适合速读。《说服大师：500个实用法则》（Persuasion Mastery: 500 Practical Lessons In The…
Yes!: 50 Scientifically Proven Ways to Be Persuasive : by Noah Goldstein & Robert Cialdini - Short Read. Your Marketing Sucks - Mark Stevens - Short Read. Persuasion Mastery: 500 Practical Lessons In The…
>有证据表明签署请愿书会让人更有倾向采取进一步的实际行动吗？有的，确实有一些证据。在《影响力》（Influence: Science and Practice）的第 3 章中，罗伯特·西奥迪尼讨论了这种自我形象效应（self-image effect），并引用了几项研究，其中特别提到了一个关于请愿书的[1]。…
>Is there any evidence to show that signing a petition makes a person more inclined to take additional practical action? Yes, there is some evidence. In Chapter 3 of Influence: Science and Practice, Robert Cialdini discusses this kind of self-image effect, citing several studies including one in particular about petitions[1].…
没错，那本书太棒了，以至于我忍不住去订了新书，尽管西奥迪尼似乎已经把写作外包给别人了，而且在视频里简直沦为了自我恶搞（self-parody）…
Yes, it's such a great book that I feel compelled to order the new one, despite the fact that Cialdini appears to have farmed out the writing to others and to have descended into self-parody in the video…
…下面列出的这三本书。这位教授真的很厉害，而且这些书不是那种枯燥的大学教材——它们非常引人入胜，就算我不选这门课，我自己也会去读。《细节：如何轻松影响他人》（Yes!: 50 Scientifically Proven Ways to Be Persuasive，戈尔茨坦、马丁和西奥迪尼著）是一本关于影响力和说服力的极佳读物。西奥迪尼在影响力/谈判领域总体上是个宝藏资源，所以去看看…
…the three books listed below. The professor is really great, and the books are not boring college textbooks - they're really engaging and I'd read them on my own if I wasn't taking the course, too. "Yes!: 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Margin, & Cialdini is a great book on influence and persuasion. Cialdini is a great resource for influence/negotiation in general, so look…
这是我刚做文案策划（copywriter）时最早读的书之一，参考价值巨大，而且因为它是立足于人性的，所以经久不衰。西奥迪尼较近的一本合著——《Yes!》——也很有趣，虽然重温了那些基本原理，但补充了更多近期的研究、应用场景和实际案例。
This was one of the first books I read as a copywriter, it's a tremendous reference and because it's based on human nature, it's timeless. Cialdini's more recent collaboration - Yes! - is also interesting, rehashes the basic principals, but then adds in some more current research, scenarios and applications.