劝导技术
Persuasive Technology
B.J. Fogg · 初版 2003 年
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B.J. Fogg 提出了可能的新技术的概念范例，探讨了说服性计算（persuasive computing）的伦理影响，并对说服过程提供了理论见解。
Hacker News 上怎么说
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Persuasive Technology
B.J. Fogg · 初版 2003 年
B.J. Fogg 提出了可能的新技术的概念范例，探讨了说服性计算（persuasive computing）的伦理影响，并对说服过程提供了理论见解。
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斯坦福说服技术实验室（Stanford Persuasive Technology Lab - http://captology.stanford.edu/）的 BJ Fogg 和 Nir Eyal 在习惯养成这个课题上都有非常出色的研究：福格行为设计模型（Fogg Model）和 Eyal 用于习惯设计的 MEA“最低限度愉悦活动”（Minimum Enjoyable Activity）都……
BJ Fogg (at the Stanford Persuasive Technology Lab - http://captology.stanford.edu/) and Nir Eyal have great research on the topic of forming habits: The Fogg Model for Behavior Design and Eyals MEA "Minimum Enjoyable Activity" for habit design are…
相关推荐阅读：《制造共识》（Manufacturing Consent，1989）https://archive.org/details/pdfy-NekqfnoWIEuYgdZl 《说服技术》（Persuasive Technology，1996, 2002）https://archive.org/details/persuasivetechno0000fogg
Relevant reads: Manufacturing Consent (1989) https://archive.org/details/pdfy-NekqfnoWIEuYgdZl Persuasive Technology (1996,2002) https://archive.org/details/persuasivetechno0000fogg
……当这些系统的设计初衷就是利用人类行为的弱点时，去责怪个人是没用的。我最近读了一本成功学书籍，作者是斯坦福行为设计实验室（前身为说服技术实验室）的教授 B.J. Fogg，他在书里吹嘘自己是如何指导 Instagram 创始团队并帮助他们优化应用以实现最大参与度的。书本身写得相当不错，但我忍不住觉得我读的是……
…blame the individual when these systems are designed to exploit flaws in human behaviour. I recently read a self-help book by B.J. Fogg, a professor at Stanford Behavior Design Lab (formerly known as the Persuasive Technology Lab) that was boasting how he mentored the Instagram founders and helped them optimize their app for maximum engagement. The book itself was pretty good, but I couldn't help but think I'm reading the…
……感兴趣，有很多读物可选：从怪力乱神类的（CCRU、早期 Nick Land），到偏机械论/学院派的（MIT、Norbert Wiener），再到公开以行为治理为主题的（斯坦福说服技术实验室、B.J. Fogg），还有反抗技术类的（《控制论假说》）。* 对这个领域的定义马马虎虎，但这是我能做出的最好总结了。
…interests you, there is a lot of reading available from the weird (CCRU, early Nick Land) to the fairly mechanical/academic (MIT, Norbert Wiener), to the openly behavioral governance-themed (Stanford Persuasive Technology Lab, B.J. Fogg), to adversarial-to-tech (The Cybernetic Hypothesis). * so-so definition of the space, but its the best I can sum it up.
读这篇文章时我发现了好几处引用：“在过去二十年硅谷流传出来的最有潜移默化影响力的著作之一《说服技术》（Persuasive Technology）中，斯坦福心理学家 B.J. Fogg 就预言了计算机可以并且将会大规模利用……”
I find several references as I read the article: "In Persuasive Technology, one of the most quietly influential books to come out of Silicon Valley in the past two decades, the Stanford psychologist B.J. Fogg predicted that computers could and would take massive advantage of…