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The knack
Norm Brodsky · 初版 2008 年
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初涉商界的人往往倾向于寻找按部就班的公式或法则，但现实中并不存在灵丹妙药。相反，是一种思维方式在帮助精明的创业者解决问题并在机会出现时牢牢抓住它们。
Hacker News 上怎么说
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The knack
Norm Brodsky · 初版 2008 年
初涉商界的人往往倾向于寻找按部就班的公式或法则，但现实中并不存在灵丹妙药。相反，是一种思维方式在帮助精明的创业者解决问题并在机会出现时牢牢抓住它们。
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很多事情纯粹靠经验和练习。市面上有几本好书。诺姆·布罗德斯基（Norm Brodsky）的《The Knack》非常棒，那句“你不开口，就什么也得不到”的名言就出自这里。关于谈判的那一章虽然篇幅不大，但整本书其余部分包含了海量无价的真知灼见。很多书……
A lot of it just takes experience and practice. There are a few good books available. "The Knack" by Norm Brodsky is very good, and the source of the "You don't ask, you don't get quote". The chapter on negotiation is small, but the rest of the book contains tons of invaluable insight. Many books…
……营销做得好才能成功。尤其是因为人们对这类产品的风险极度敏感，而且重新上传所有东西的 switching cost 让人极其头疼。你可能会喜欢诺姆·布罗德斯基和博·伯林翰合著的《The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up》。里面有作者布罗德斯基关于他文档存储业务的大量实战故事（一个类似的细分市场……
…good at marketing to succeed. Especially because the product is something people are very risk-averse about and the switching cost of re-uploading everything is a big pain. You might enjoy the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky and Bo Burlingham. There's a lot of war stories from author Brodsky about his document-storage business (a similar market…
我附议。另外，给 Eric Sink +1。也可以看看诺姆·布罗德斯基和博·伯林翰写的《The Knack》。不过说到底，没有任何一本书能让你为 startup（创业）做好万全准备，
I second this. In addition, +1 for Eric Sink. Also check out "The Knack" by Norm Brodsky and Bo Burlingham. In the end, though, no book can prepare you for starting up,
……戴维·库什纳的《Doom》+ 托马斯·斯坦利博士的《The Millionaire Mind》+ 本·格雷厄姆的《聪明的投资者》（The Intelligent Investor）+ 劳伦斯·坎宁安的《沃伦·巴菲特致股东的信》（The Essays of Warren Buffet）+ 罗杰·洛温斯坦的《巴菲特传》（Buffet）+ 诺姆·布罗德斯基的《The Knack》+ 托马斯·卡斯卡特与丹尼尔·克莱因的《柏拉图和鸭嘴兽一起去酒吧》（Plato and a Platypus Walk Into a Bar）+ Vox Day 的《大萧条归来》（The Return of the Great Depression）+ 米尔顿·弗里德曼的《资本主义与自由》（Capitalism and Freedom）+ 《通往奴役之路》（Road to Serfdom）……
…Doom by David Kushner + The Millionaire Mind by Dr. Thomas Stanley + The Intelligent Investor by Ben Graham + The Essays of Warren Buffet by Lawrence Cunningham + Buffet by Roger Lowenstein + The Knack by Norm Brodsky + Plato and a Platypus Walk Into a Bar by Thomas Cathcart, Daniel Klein + The Return of the Great Depression by Vox Day + Capitalism and Freedom by Milton Friedman + Road to Serfdom…
我是在 HN 上发现《商业成长》（Growing a Business）的，非常喜欢，毫无保留地推荐。如果想看类似但更务实冷静的视角，我也很喜欢诺姆·布罗德斯基的《The Knack》。不过我一看到书单里有盖伊·川崎（Guy Kawasaki），就立刻对这个列表产生怀疑了。
I found out about Growing a Business on HN, loved it, recommend it w/o reservation. For a similar but more hard-headed perspective, I also liked Norm Brodsky's "The Knack". I started doubting this list as soon as I saw Guy Kawasaki on it.
Kenneth L. Hess 的《Bootstrap》和 Norm Brodsky 与 Bo Burlingham 合著的《The Knack》。
"Bootstrap" by Kenneth L. Hess and "The Knack" by Norm Brodsky and Bo Burlingham.